Mad Men's over, folks. We can finally lay to rest its portrait of the 20th century King Midas: the obsessive, self-loathing man-child who can sell happiness but cannot himself achieve it.
Advertising, after all, isn't just about making people happy or making them feel good. It's about taking something that's useful and showing how it might be useful to you. It's someone saying, "Hey, I think you might like this." There's no implicit promise that everything advertised will be a secret key to bliss, only that the things advertised might help you get where you already want to go.
For economists, the information transfer provided by branding, advertising and marketing sorts crowds of people and goods into efficient markets. They are part of the indispensable toolkit of capitalism. And they are the scaffolding of Cincinnati's success.
What is it about Cincinnati that makes it so great?
The Queen City boasts its own style of chili. Both a professional football team and professional baseball team call it home. Among the Cincinnati Zoo & Botanical Garden, Horseshoe Casino Cincinnati and the Cincinnati Symphony Orchestra, there’s always something to do.
And an impressive number of national companies and organizations have established headquarters here on the banks of the Ohio River.
The skyscrapers of and The Great American Tower at Queen City Square puncture the Cincinnati skyline, highlighting the city’s aptitude for harboring greatness and success.
These industry giants, so common name in both the consumer and business worlds, paved the way for another set of organizations whose work often goes unrecognized but not unnoticed.
The unnamed, behind-the-scenes companies are the advertising and branding agencies of Cincinnati whose bold, bright and creative work make the local, regional, national and international businesses in Cincinnati and beyond shine and succeed.
Here we explore some of the top advertising and branding agencies in the Cincinnati area, acknowledging their work, unique talents and the executives who make the wheels turn day after day.
From a husband and wife team of graphic designers to full-service agencies with both humble and rich beginnings, these agencies highlight the breadth of creativity flourishing in the Queen City.
These agencies do more than just create and execute successful marketing campaigns for their clients. Without these firms and the innovative and visionary go-getters they employ, Cincinnati’s creative vibe and reputation for the arts would languish. The city’s brands would languish.
The people would languish.
What makes Cincinnati so great are these agencies. Read more about them, their work and why they make Cincinnati so great by clicking on the slideshow button top right.
Extended Looks
Hustle, heart and happiness. That is the trifecta paving the way at Copperfox Marketing.
“These key values drive us in everything we do,” says Annie McManis, president and owner. “They’re what make us successful.”
As a full-service communication and public relations agency, Copperfox Marketing does a lot.
“Our core strength is creating solid marketing communication strategies, messaging development, public relations and social media,” says McManis.
A tightly knit group, the agency’s atmosphere is laid back, void of policies and procedures that often get in the way at bigger agencies. Even though the agency is small, employing more than a dozen artists, designers, writers and project managers, Copperfox also offers in-house, turnkey video services.
“From script writing to editing, we can do it all,” McManis says. The company’s success with its clients, especially in women’s healthcare, falls back on those three key values.
“We’re scrappy and love the fast-paced rush of it all,” says McManis. “We’re passionate about what we do for our clients and we’re a happy team that thrives together.”
If you could work for a company that requires you to take a personal day for exploration, what would you do?
That is a question that Curiosity Advertising partners and founders Greg Livingston and Matt Fischer offer their employees every year.
“We have individuals go skydiving, take NASCAR ridealongs, enroll in trapeze lessons and go to the Kentucky Derby,” says Greg Livingston, partner and chief development officer.
The day of curiosity is just a single part of the unique culture driving the team at Curiosity Advertising. The founding partners have worked hard during the past four years, building a team of forward thinkers with various interests, making them one of the fastest growing agencies in the region.
With clients including Build-A-Bear Workshop and Gorilla Glue, Curiosity Advertising specializes in consumer product marketing.
As a self-dubbed “curiously unconventional” advertising agency, Curiosity Advertising helps clients stand out in today’s cluttered market.
“Our focus is to help our clients communicate to their customers and drive activities that produce results and, ultimately, achieve goals,” says Livingston.
As one of the largest independently held media agencies in the United States, Empower MediaMarketing is charged with planning, buying, creating and proving the impact of media for companies nationwide.
“We’ve been in business for 30 years,” says Lynne Veil, executive vice president and COO. “And we have aggressive plans to grow with the aggressive growth of the industry.”
That aggressive growth pertains to the digital and online boom of marketing. Founded in 1985, the company’s growth has been shaped by new data and technology to stay in constant communication with today’s businesses.
“We have a commitment to data and measurements to ensure we’re getting the impact for our clients we seek out to grab,” Veil says.
So far, Empower MediaMarketing’s method is working for local and national companies such as Gorilla Glue and U.S. Bank. The success is probably due to the company’s energized, collaborative culture.
“Our office is full of smart people who want to make a real difference in the world and with their work,” says Veil. “It’s a special atmosphere and culture that we’re really proud of.”
When it comes to marketing, the first impression has to count. At FX Design, making it count is not enough.
“You might have the best product in the world,” says Tamara Zoller, owner. “But if the customer doesn’t see it or doesn’t see your image like you do, you’re at a loss.”
FX Design, founded 25 years ago, strives to make their client’s impressions exactly what should be seen: a unified, dynamic and creative representation of an organization’s brand.
“We work to make sure a company’s image is as great as the product or service they provide,” says Zoller.
Through their expertise and skill, which includes branding, logo development and print and web development, the FX Design team partners with businesses to personally oversee the success of every campaign and design executed.
“We truly become a part of their team,” says Zoller. “We treat our clients’ business and checkbook like our own.”
One of Zoller’s favorite clients is Walhill Farms, a small farm located in Indiana that needed branding and advertising assistance for their restaurant.
“We took their success very personally,” says Zoller. “As we do with all of our clients.”
Holland Advertising: Interactive brings fresh, new marketing ideas to a client’s business, helping them get a greater return on investment while generating great sales.
“It’s our promise,” says Bryan Holland, partner.
Another promise is that, unlike some other agencies where clients work with junior-level account managers, Holland Advertising: Interactive clients work directly with Mark and Bryan, whose 30-plus years of experience each enable the agency to boast greater return on investment for their clients in about 90 days.
“We both know what works and how to get things done efficiently, effectively, on time and within budget,” says Bryan.
Started by the duo’s grandfather in 1937, Holland Advertising: Interactive is the third oldest agency in the nation. The family firm’s legacy and success rides on the dedication to producing creative work and measureable results for its clients.
The brothers also know their success depends greatly on their team. “We have a passionate and committed team living our mission, vision and values,” says Mark, partner. “We work together as a team to creatively deliver big ideas to achieve our clients’ business goals.”
“And we make it easy and fun for our clients do to business with us,” adds Bryan.
They say not to fix what is not broken. But when things, especially a brand, are in need of repair, Hyperquake is the agency to call. A brand evolution agency, the 13-year-old shop works with brands to help them meet the needs of today’s consumers.
“We create and evolve brand experience, plain and simple,” says Colin Crotty, president and partner at Hyperquake.
The agency focuses and specializes in consumer goods, professional services, healthcare and professional sports, producing highly creative and original digital work for local organizations such as Zoofari, LYKINS and Cincinnati/Northern Kentucky International Airport.
“CVG was an exciting project because we were really challenged to think in a different way and got to leverage a lot of fun, technology,” says Dan Barczak, creative director and partner.
The pair admits the company thrives in challenges and enjoys working with other agencies in the Cincinnati area.
“Our strategic vision for success is continuing to work with clients and others who understand our values and challenge our thinking and creative capabilities,” says Crotty.
Adds Barczak, “If you’re not collaborating with others, you’re not pushing yourself. What’s the fun in that?”
Take one part photography studio, two parts ad agency gurus; mix together. That’s the formula comprising Marsh Brand Partners, the Cincinnati based advertising agency whose focus on food and photography has made them a Queen City go-to for more than 60 years.
“We have relationships with clients that extends beyond 20 years,” says James Browning Jr., chief strategy and creative officer. “For life is our brand promise and we bring that to everything we do.”
Marsh Brands really does everything. Although the firm has photography roots, once managing partners Pete Costanzo and Ken Neiheisel took over, the agency began successfully offering full service marketing to companies.
As self-proclaimed foodies, the agency thrives in serving food and restaurants brands such as John Morrell Food Group and Captain Morgan.
“We move the dial for our clients,” says Costanzo. “We find ways to save them money while approaching the problem with a creative solution. We out-think rather than out-spend.”
Doing so, Costanzo adds, enables the agency to be deeply involved with brands and creating customer connections for life.
“We help shape the way customers look at menus and how they interact with the brand,” says Costanzo.
Lift. It is a single word, but the main force propelling the independent Cincinnati advertising agency Northlich.
A full-service agency, Northlich connects brands to consumers in a way that motivates, inspires and lifts them.
Lift is why Northlich is the advertising agency of record for local, regional and state organizations, including the Ohio Lottery and the Joanie Bernard Foundation.
The team was in charge of Ohio Lottery’s “I Lost a Bet” campaign, a marketing drive that told a unique story to a unique target audience as well as the Joanie Bernard Foundation’s “Scooter the Cat” campaign, which has made national headlines in the marketing community.
“Our goal has been to build an agency in Ohio with significance,” says Jason Schmall, executive creative director. “I think we’re on the right path.”
“Both campaigns connected people to the message and the brand in a way that hadn’t been done before,” says Tim McCort, COO. “The real appeal of Northlich is connecting with the human. We hope our clients feel that. If they do, we’re successful.”
Sometimes it really does just take two. The husband and wife team of Monte and Angela Davis at Pixels & Dots is just one example. For the past 13 years, the duo has been a reputable design firm, cranking out highly creative and unique work, both online – the pixels – and in print – the dots.
“We love designing and working with other people,” says Angela Davis, president and CEO.
“We do lots of government work,” says Angela, citing their work on the Great Parks Foundation website. Pixels and Dots is also responsible for the Health Source of Ohio website, a responsive page with a user-friendly experience and unique, clean graphics.
“We were really passionate about the Healthsource project,” says Angela, “They work to provide healthcare to people without insurance or on low incomes, so being able to help those individuals out was great.”
While the pair enjoys working side by side, growth is in the company’s future.
“We’re evolving as the Internet does. We want to hire more talent,” says Angela. “We want to work with young designers who are just as passionate as we are to help develop their skills as professionals and artists.”
World-class work that works. When companies are in need of marketing that spans the globe, POSSIBLE is known as a go-to agency. With 25 offices in five continents, POSSIBLE is part of WPP, the largest advertising agency in the world.
The company’s Cincinnati office is the largest and responsible for producing digital and creative work for local and national brands including Smucker’s, ConAgra Foods, U.S. Bank and Procter & Gamble.
“Our people make us and our work possible,” says Tamy Harms, president of the Cincinnati office. “Even though we’re a big agency,
our people work hard to collaborate with other teams around the Services offered world on many projects.”
The outcome of such collaboration is intelligent, diversified work that enables the POSSIBLE team to gain creative strengths unmatched at other agencies, Harms says.
“Since becoming part of WPP, I’ve been most proud of our culture here,” says Harms. “As leadership, you can only do so much to create a culture. Your employees really have to own it and our people here are owning the culture. It makes for an exciting work day.”
We are in an evolution. We are in a marketing evolution that, according to Ben Nunery, Jessica George and Neal Mabee of Powerhouse Factories, redefines the brand as a whole system, rather that an individual entity.
“We’re in a new social era where brand, content and product must be approached as one single idea,” says George, practice leader.
Powerhouse Factories adds dimension to that brand system in three distinct ways; additive insights, brand system analysis and mapping and brand socialization.
“In a nutshell, we make brands relevant to their consumers and the consumers relevant to the brand,” George adds.
“What’s important today is to see consumers as just as big of an influencer as the brand is,” says Mabee. “We work with our clients to leverage that infinite relationship between brand and consumer.”
This method has worked for many of Powerhouse Factories’ clients, including The Kroger Company, who turned to the agency for assistance in marketing a new consumer product.
“It’s the philosophy that started this company,” says Nunery. “And it’s one we’ll continue to have as we grow.”
Often times, companies say they are like a family. At Powers Agency, this holds more truth than not.
Founded by former Procter & Gamble executive Charlie Powers in 1986, the agency is now run by his daughter, Lori Powers, president, CEO and chief creative officer. After working as a creative director at Powers Agency for a decade, Lori took over in 2007 to continue Charlie’s legacy.
“There’s logic and magic in all the work we produce,” says Lori. “The logic part is the strategic portion of our work while the magic is the execution. We pride ourselves on both.”
“It all comes down to our agency’s efficiency,” says Lori. “It’s great to be able to work with a client and help them exceed their expectations and goals of a campaign.”
Powers Agency is capable of consistently exceeding expectations because its efficiency comes out of trust. The 24-person organization runs like a family: tight-knit, honest and comfortable with one another.
“Being like a family enables us to predict how someone else is thinking and that’s powerful,” says Lori.
Communication builds culture. That is the motto driving the team at Sanger & Eby, an integrated agency offering all the tools an organization needs for an effective communication strategy.
“Our focus is to inspire engagement,“ says Lisa Sanger, creative director and partner. “When there’s engagement, there’s culture and that’s how we know we’re creating an effective campaign for our clients.”
Sanger & Eby clients fall within the talent, educational and military recruiting niches, a specialty the agency dived into after helping Macy’s develop its employment brand in 1998.
That team enjoys a creative space that is “relaxed, but intense,” according to Eby. While the office is typically comfortable, there’s a palpable tenacity in the air when deadline approaches.
“You can really feel it,” says Sanger. “But it’s casual and organic the rest of the time. We don’t live and die by the schedule.”
It works for them. During the past 15 years the team has successfully produced websites, training material, online resume solutions and application processes for colleges, businesses, retail stores and more.
“The end result are results that match what our clients want,” says Sanger. “We evoke emotion and motivate people to take action.”
Creative insanity, run rampant. That is how the team at St. Gregory Group describes the culture of its Cincinnati-based advertising agency.
St. Gregory Group is a full-service advertising agency that boasts in-house capabilities of nearly every aspect of production, including broadcast, 3D animation, writing, designing and digital work.
“We do everything but printing,” says Pat Martin, president. Having all capabilities under one roof is not just cost effective for St. Gregory Group’s clients, it also gives the creative team the opportunity to communicate and collaborate better on projects.
St. Gregory Group has clients in nearly every industry, from auto dealer groups and service industries, to consumer products and non- profits, at the national, regional and local level. The team works closely with American Honda Motor Company, the first agency to partner with a factory corporation. The partnership enables the firm to provide sponsorship and philanthropic aid to the Honda communities.
“In addition to the Honda group, we have clients in the second generation,” Martin says of the firm’s diversity and longevity in the industry. “That’s something we’re really proud of.”
Sometimes an old dog needs a new bark. As an agency focused on energizing established brands, that’s exactly what Sunrise Advertising does.
“We’re an advertising agency that specializes in working with established brands to boost trial, stay relevant in the eyes of their customers and creative ad spends that are effective,” says Brian McHale, owner and CEO.
Sunrise Advertising works with “brands that are old enough to acknowledge their relationship with customers,” McHale adds.
“We just finished a project of animated TV spots for AAA,” says McHale. “Most people are aware of their road-side assistance, but very few know of their other services. Our challenge was to connect their customer base with this new information.”
“When people pick up the phone to call us, it’s because they’re suffering from one of three issues,” says McHale. “They’ll always get a fully integrated solution that fits their needs with us.”
The agency offers fully integrated solutions to its customers, optimizing and taking risks on tall he aspects of marketing, be it digital, traditional or word of mouth, to help them reconnect with their brand.
Advertising agencies like to shake things up. The Eisen Agency takes that seriously. The team of “marketing mixologists” works with their clients to create a menu, craft the recipes, cook the meal and clean it all up.
“We’re full service,” says Rodger Roeser, CEO.
A 2013 PRSA Agency of the Year, the small firm has been an integral part to the success of many nonprofits and local and national organizations, including STAY, the Alzheimer’s Association, RotoRooter and COVE Federal Credit Union.
“The COVE project was a total rebranding,” says Roeser. “We had to recreate the whole look, name, logo – you name it.”
Roeser adds that the success of the firm hinges on the success of its clients.
“I don’t care to get big. I’m happy to stay small and profitable as long as it means we’re producing great work and continuing to have fun,” says Roeser.
The culture at The Eisen Agency prides itself on being fun, comfortable and not too serious. The team kicked off summer with an unveiling of its home-brewed and bottled beer, an indicator of the agency’s laid-back philosophy.
“We’re in the business of making folks happy, and that’s pretty cool,” Roeser says.
One sentence speaks volumes.
For Marsh Brand Partners, that sentence is “creating customer connections for life.” It is also more than just a sentence, it is the new Marsh Brand partners positioning. For the 75-years young company, the positioning is the driving force propelling the idea company to create deep, lasting relationships with its clients so that its customers, in turn, establish loyalty that lasts a lifetime.
For nearly a year now, the 53-person team at Marsh Brand Partners has been living and breathing “creating customer connections for life,” letting the mantra infiltrate the core of their people and clients.
“The line is all about our passion for going for life in all things and having a deep understanding of knowing our clients and helping them know their customers in order to activate them today and tomorrow,” says James Browning Jr., chief strategic and creative officer at Marsh Brand Partners.
When you are a client of Marsh Brand Partners, you are, as the name implies, a partner of the agency.
“We’re really not about one-off projects,” says Brown- ing. “We create extended relationships with our clients, which in return generates results and loyalty.”
Client retention is high at Marsh Brand Partners, due in part to the agency’s focus on creatively outthinking, rather than outspending the competition, and always delivering measurable results.
“We are passionate about delivering results,” says Browning, admitting that coming up with big ideas every day is what we love, however, we love the combination of great work that also delivers great results. “And we do it all with passion and fun.”
In addition to outthinking instead of outspending their competitors, managing partner Pete Costanzo believes the high customer retention is also in-line with the fact that the Marsh team outhustles their competitors, too.
“We’re not afraid to roll up our sleeves,” says Costanzo. “It’s about the right strategy, creative and relevant mediums that will move our customers and generate results. And, we don’t stop until we are creating action with our clients audiences.”
So what does a Marsh Brand Partners strategic direction and creative expression look like?
It all starts with really knowing and understanding the customer and client opportunity.
Take Captain Morgan and Curly’s Bar-B-Q, for example. Marsh came together with the Curly’s and Captain Morgan’s brands to create a new adventure in pulled pork, to connect with customers in a new, fresh and engaging way, based on both of the brand’s audiences opportunity and desire for something new in the BBQ space.
Marsh utilized its open innovation model to drive a new taste sensation with the flavor experts and research and development teams from both Curly’s Foods and Captain Morgan’s brand teams.
After creating several rounds and tastings, then gathering consumer insight and inspiration, Marsh also created a co-branded, upscale package design that best captured the new product to have incredible impact on shelf.
Upscale packaging, was only the beginning. Marsh built a strategic plan to engage the audience to create awareness, drive trial and ultimately, connect with customers in multiple mediums and deliver the goods. “We are an idea company with caring, fun people, strategically driven and creatively inspired,” says Browning.
“We apply amazing talents that fuel connections with brands and their audiences in meaningful ways, in order to activate and ultimately create customer connections for life.
Considering the growth that Marsh Brand Partners has experienced in the past six months since Browning has joined the partnership, it is safe to say their push for creating customer connections for life is working. After experiencing a 30 percent downturn over the past three years, the agency is on track for a 25 percent gain over last year.
“Clients are really in tune with our positioning and how we focus on connecting with them and connecting them with their customers,” says Costanzo. That positioning is resonating with Marsh Brand Partners current client relationships with many iconic brands including Reckitt Benckiser, Carl’s Jr. and Hardee’s that go beyond 15 years.
“Marsh has tremendous history in food too,” says Costanzo. “We’re deeply involved in all of our brands, and we have great success with the food and beverage categories. We’re definitely foodies.”
The downtown Cincinnati headquarters has recently opened new doors in Austin, Texas, Nashville, Tenn., and Chicago, Ill., in addition to its office in New Jersey. That growth comes as the firm has been awarded agency of record status for both regional and national brands, such as John Morrell Food Group, Nathan’s Hot Dogs, Curly’s BBQ, BASCO and more.
“Seeing growth this year with our clients speaks to them believing in us,” says Ken Neiheisel, managing partner at Marsh Brand Partners. “We know how to deliver, which means new opportunities to flex our new capabili- ties. It’s really exciting.”
Browning adds, “It’s magic followed by fireworks. Growth gets people’s hearts racing. It creates a new energy in the shop that reinforces our commitment and serves as a positive reinforcement for our team.”
That team is what truly makes Marsh unique. “Our team is multitalented,” says Rob Iorio, chief operating officer. “That makes us more efficient and more effective at what we do. There’s a can-do attitude in everyone, giving our team the fantastic ability to do whatever needs to be done.”
“My favorite part of coming to work is the people we work with,” says Costanzo. “It’s crazy fun and I wouldn’t do it if it weren’t for all of our teams. I’m proud and humbled by them every day.”
Browning often refers to the team of creative directors, writers, designers, account executives, administrative support and more as the “50 brilliant minds” that make the company run with power fueled by trust in the leader- ship and new vision for the brand and its powerful bonds internally and externally.
“We have incredibly talented people here,” says Browning.
While the talent is diverse and widespread, Costanzo acknowledges a common thread running through each employee.
“Everyone here wants to be a part of building something big ... not just something that exists, but something that is really special,” says Costanzo. “There’s an ownership and sense of pride that doesn’t exist elsewhere.”
The managing team knows that the company’s mission statement, that inspired their positioning of “creating customer connections for life,” is the blueprint to creating something really special.
“You just can’t build anything of significance without a blueprint,” says Costanzo.
“This is what we believe in,” Neiheisel adds. “When Jim presented our positioning statement, it was so perfect for us. There were so many connecting points, from all of our pasts, but more importantly to our business and where we are headed for the future.”
Northlich welcomes new COO Tim McCort to their team of highly creative and experienced individuals. McCort is working closely with CEO Kathy Selker and Executive Creative Director Jason Schmall to create advertising campaigns that connect brands to consumers. By telling compelling stories that connect with consumers on their terms, Northlich is able to influence consumer behavior.
Let’s face it, the following definition of marketing offers a pretty dry explanation: The action or business of promoting or selling products or services, including market research and advertising.
It is a definition that, according to Tim McCort, COO at Northlich, leaves out the most vital component of the industry – people.
Sure, Northlich is an ad agency with full-service offerings for industries such as consumer products, healthcare, restaurants and retail. But more than the typical agency, Northlich is a group of highly creative, highly experienced individuals with a culture whose purpose is to lift its clients, or partners as Northlich calls them, by telling engaging stories about people.
“The real appeal of Northlich,” says McCort, “is being in an independent environment, surrounded by people who challenge you and only have one agenda – to creatively solve a brand problem. Simply put, we connect brands to consumers.”
McCort is just 10 months into his tenure as COO of the 60-year-old agency. “Coming here was an easy decision and I genuinely mean that,” he says of accepting his new position.
The decision was easy because of Northlich’s President and CEO Kathy Selker.
When Selker joined Northlich in 2000, she was responsible for client services, digital media and operations.
Throughout her years at Northlich she has expanded the agency’s capabilities in brand planning and new media by recruiting new leaders, including McCort.
“Kathy maintains the highest level of integrity and she’s always so on top of it,” McCort describes. “That integrity is part of the infrastructure of Northlich. There’s deliberate transparency and an independent vibe.”
That independent vibe was missing from McCort’s past career endeavors. With a career that spans Denver, Chicago and Minneapolis, McCort is a seasoned agency veteran. He’s worked on national and international campaigns for large companies right out of the gate.
Northlich President and CEO Kathy Selker (left) with COO Tim McCort (right)
“When I was 26, Leo Burnett sent me to Italy to work on a Coca Cola campaign,” says McCort. “It was great training and taught me the fundamentals of business are the same everywhere. It’s about making personal connections with consumers on their terms.”
However, working for large agencies sometimes meant sacrificing that personal connection McCort wanted in his work. But that all changed when he met Selker.
“We would just chat. It started friendly, you know, small talk stuff,” McCort pauses to reminisce. “Then those chats started to turn into recruitment discussions. She wanted me at Northlich and the more she talked about
it, the more and more I knew that was what I wanted, too.” Helming an agency as a COO, especially one like Northlich, was not necessarily a path McCort thought he would take. He acknowledges the lessons he has learned in his past but credits Selker for the majority of his success at Northlich.
“I’m constantly presented with new challenges,” McCort says of Selker. “I’m learning a great deal from her.”
Part of McCort’s and Northlich’s success is in the redefining of what marketing means and how that definition drives the work they produce.
“Communication, in its most basic form, is stimulus and response,” McCort explains. “But in marketing today, there’s a desire to make the stimulus the same as the response, to just tell people what you want them to believe about your brand, and that just doesn’t work. That’s like walking up to a stranger and saying ‘trust me.’ You need more. You need a deep understanding of consumer inter- est in order to make a connection.”
Northlich is focused on making that connection. For example, offers McCort, just look at the work the agency produced for Ohio Responsible Gambling “I Lost a Bet” campaign or The Joanie Bernard Foundation “Meet Scooter” campaign.
“Both campaigns were built from core insights about human behavior. Those insights are the fuel Jason Schmall as his team used to find brilliant ways to creatively tell those stories,” says McCort. “I’m really proud of the work and our client partners are thrilled.”
Continuing that top-notch work is just one of many on a long list of McCort’s priorities.
“We need to continue to grow while maintaining our integrity and creativity,” says McCort. “That is how I would define success at Northlich.”